The Logistics of

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The Logistics of Logistics is a blog dedicated to Less-Than-Truckload (LTL) shippers who want to improve their on time performance and billing accuracy while reducing cost and damaged shipments.

Joe Lynch is the founder and chief blogger at In addition, Joe is the General Manager and COO of Rock Solid Business Solutions, a logistics provider specializing in LTL shipping.

Many of the ideas and processes described in the blog have been used by Joe and his team to save millions of dollars for clients over the past three years. When you have a great team, good metrics and a culture of continuous improvement, anything is possible.

Prior to joining Rock Solid, Joe spent 3 years as the head of consulting at Applied Technologies, Inc. (ATI) where he led a number of initiatives within Chrysler. Projects included: lean strategy and implementation (value stream mapping), automotive module outsourcing strategy, best practice development and knowledge management (software). Earlier in his career he launched new vehicle programs in China and Thailand.

Mr. Lynch earned a bachelor’s degree in Business Administration from Cleary University and a Master’s degree in Education from the University of Michigan. His master’s degree concentration was Adult Instruction and Performance Technology.

General management, leadership, strategy, Blogging, writing, communicating, training and webinars, account management, sales,


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